Perhaps you represent a title which could benefit from expansion into an area with a high average income, or an area with a demographic well suited to your magazine? Perhaps you know that your title has done well in hotel lobby shops on the East Coast, and you need to tap into similar markets in California?

• 15+ distinct classes of retail trade from which to choose

• Tap into current trends based on demographic census data

• 14 market zones

• Newsways has 30 years of experience in the Southern
    California marketplace

We customize a targeted expansion based on your preferences. Each new account added to the base will cost $3.00 per account per month for Monthlies. Bi-monthlies will pay $4.25 per issue and Quarterlies will pay $5.25 per issue, per account.

SWEET SPOT is not designed as an expansive mass-market program, instead it aspires only to spark sales by placing your title where it has the best chance to succeed. No more than 350 accounts, and no less than 50, will be added. Minimum program participation length is 2 issues.

Titles will remain in many of the the added locations after your initial commitment has ended. After program participation your title will be reviewed for sales. This “review period”, depending on sell-thru indications, could last as long as the original program period. Accounts maintaining at least a 40% sell-through will continue to receive your title as long as sell-thrus are maintained.

For more program information and details, please contact Nathalie Caradec.

Phone: 323.258.6000 ext. 242
Fax: 323.256.5389
E-mail: nathalie@newsways.com